We’re pretty big fans of Red Heart yarns over here, if you can’t tell from all our regular giveaways and their gorgeous patterns on AllFreeCrochet.com. (Just look at this Mermaid Filigree Cardigan pattern. WOW.). Anyway, our friends at Red Heart yarns have been very busy lately.
Yes, that’s a house covered in Red Heart Yarn (by artist Olek).
Here’s our list of three super cool things they’ve done you might not have noticed!
1. Got a movie-montage style makeover
Celebrating 80 years, Red Heart yarns decided to go sleek and stylish with a new look for their logo, labels and branding! We think it looks pretty snazzy, and all they did was simplify. That’s pretty much what they do in the movies, right? Take off the glasses, tidy up the hair, makeover complete. Lookin’ good, RH.
From a Red Heart release: “The iconic Red Heart logo is now rounder with softer edges for a more contemporary look. The yarn packaging has been updated for a clean, easy to read layout and modernized fonts. Red Heart’s new look can be seen at Redheart.com and will be rolling out this fall to retailers.”
‘The Red Heart brand turns 80 years young this year, and through the yarns packaging, new photography style, and logo update this will ensure it stays relevant and attract makers of all ages.’ said Alyson Bell, Vice President of Marketing, Red Heart.
2. Helped cover entire houses with yarn for a good cause
Red Hearts yarns sponsored this artist Olek, who covered two entire houses in Kerava, Finland and Avesta, Sweden with Red Heart’s Super Saver Pretty N Pink Yarn.
Olek said, “We live in challenging times, a changing world filled with conflict, wars and natural disasters. But I like to think that it’s also a world filled with love.
Our pink house is about the journey, not just about the artwork itself. It’s about us coming together as a community. It’s about helping each other… People from all walks of life came together to make this project possible.”
3. Designed this adorable crochet/knit emergency kit to help you prepare for disasters
There are crochet and knit versions of this emergency kit bag! SQUEE! Who knew preparedness could be so cute?
September is National Preparedness Month, so Red Heart and Red Cross North America are partnering to bring you this insanely useful guide to emergency preparedness. It’s a list of everything you need to include in a first aid kit. The crochet pattern and knit pattern for the bag are just a sweet bonus!
Bonus: Fall Red Heart Yarn Crochet Patterns
Dear readers,
Are you inspired by all this Red Heart stuff? Here are some gorgeous Red Heart patterns you can make this season!
xo, Stitch and Unwind
- 1941 Shell Stitch Crochet Cardigan
- Long Live The Queen Throw
- Falling Leaves Shawl
- Back to Scotland Crochet Cowl
Did you know about this stuff Red Heart Yarn is doing? Are you amazed? Let us know in the comments!
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